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Qubit is a versatile software platform that is widely used by various departments within organizations to enhance their websites and …
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What is Coveo Qubit?
Qubit, now from Coveo (acquired October 2021) uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own…
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What is Coveo Qubit?
Qubit, now from Coveo (acquired October 2021) uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own Universal Variable data model,…
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What is Coveo Qubit?
Coveo Qubit (acquired October 2021) uses rich visitor data to understand different user segments and serve personalized messages to audience segments using JavaScript. It is available on either a managed or self-service model.
Data is collected using Qubit’s own QProtocol data layer, or by integrating the user’s existing model via our API. Quantitative visitor behavioral data is combined with qualitative visitor feedback and ingested data from Qubit users' other systems of record enabling them to identify areas of the site and customer groups to optimize and target with personalization experiences.
Using JavaScript means that changes do not have to be hard-coded into the site, giving marketers and ecommerce teams greater power to implement changes outside of the development cycle.
Users can A/B test any changes to their site using Qubit, and the user interface lets them know what the test results are.
Coveo Qubit Features
- Supported: Website Personalization Technology
- Supported: Visitor Analytics and Insights
- Supported: Business Intelligence
- Supported: A/B Testing Platform
- Supported: Tag Management
Coveo Qubit Screenshots
Coveo Qubit Videos
Qubit Spring 2016 Product Launch
Qubit Pro Jan 2018 Introduction Video
We believe in the power of data to get you closer to your customers. Our technology will help every visitor to discover and spend more with the brands they love. This is where uplift lives.
Coveo Qubit Integrations
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Coveo Qubit Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | UK, USA, France, Germany, Netherlands, Spain, Italy |
| Supported Languages | Our service can process all major languages |
Coveo Qubit Downloadables
Frequently Asked Questions
Qubit, now from Coveo (acquired October 2021) uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own Universal Variable data model, or by integrating the user's existing model via our API. It combines quantitative data with qualitative visitor feedback to give Qubit users the ability to detect areas for optimization.
Using JavaScript means that changes do not have to be hard-coded into the site, giving marketers and ecommerce teams greater power to implement changes outside of the development cycle.
Users can A/B test any changes to their site using Qubit, and our user interface lets them know when the necessary sample size, and what the test results are.
Qubit also allows users to bring different silos of information together to provide a holistic view of their marketing channels, and understand what action will have the greatest impact on their overall business.
Monetate, Optimizely Web Experimentation, and Sitecore Experience Manager are common alternatives for Coveo Qubit.
Reviewers rate Availability highest, with a score of 9.
The most common users of Coveo Qubit are from Mid-sized Companies (51-1,000 employees).
Coveo Qubit Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 5% |
| Mid-Size Companies (51-500 employees) | 45% |
| Enterprises (more than 500 employees) | 50% |
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Qubit is a versatile software platform that is widely used by various departments within organizations to enhance their websites and optimize user experiences. One key use case of Qubit is its ability to facilitate A/B testing, allowing users to create and implement tests to drive conversion rate improvements. With Qubit, marketing teams can quickly make changes to websites without requiring CMS changes or extensive development work. This flexibility enables them to test different designs and content variations in real-time, measure the impact of these changes, and make informed decisions on website optimization.
Another important use case of Qubit is its capability to collect and analyze large quantities of data to drive personalization based on customers' previous website and transactional behavior. By leveraging this data, Qubit empowers organizations to deliver targeted experiences and offers to specific customer segments, enhancing engagement and driving conversions. This level of personalization is seen as a key advantage of Qubit over other A/B testing and personalization software available in the market.
Furthermore, Qubit's attribution tool through OpenTag plays a crucial role in understanding visitor journeys and making informed decisions on marketing spend. It provides valuable insights into how customers interact with the website, helping organizations allocate resources effectively for maximum impact. Additionally, Qubit's frequent upgrades offer new opportunities for increasing conversion rates and improving customer engagement.
Overall, users rely on Qubit for a range of use cases including A/B testing, personalization, data-driven decision making, content delivery, measuring the impact of changes, and understanding customers' preferences and behaviors. Its versatility makes it an essential tool for marketing teams, IT departments, web designers, and customer service professionals looking to optimize user journeys, test hypotheses, implement rapid changes, and ultimately improve overall conversion rates.
Versatile tool: Users have found Qubit to be a versatile tool that allows them to build literally anything, making it a valuable asset for non-technical team members. Multiple reviewers mentioned this.
Excellent account management and customer support: The account management and customer support provided by Qubit were highly praised by users. They mentioned that they had never experienced such good account management before and found the team's support particularly helpful in areas like data preparation for strategic review, growth hacking project management, and A/B testing. Multiple reviewers mentioned this.
Valuable feedback collection: Users highly appreciated the feedback box feature in Qubit as it gathers information on all parts of the business. Feedback is given to relevant departments such as merchandising and product development, leading to the introduction of new products or additional sizes based on customer feedback. Multiple reviewers mentioned this.
Difficult User Interface: Many users have found the user interface of Qubit to be difficult to navigate, making tasks feel clunky and impeding their ability to report on tests effectively.
Lack of Data Visualization Features: A number of users have expressed a desire for more robust data visualization capabilities within Qubit. They suggest that additional features or panels could greatly enhance the overall user experience by providing better insights into their data.
Compatibility Issues with Web Browsers: Some users have reported encountering bugs when using certain web browsers with Qubit. This has caused frustration as it disrupts their workflow and creates obstacles in setting up experiences within the tool.
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Reviews
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November 15, 2022
Coveo Qubit for everything in ecomerse
We use this application for market monitoring activities, as part of digital commerce activities, it has been of great help to carry out tests and marketing campaigns, which has allowed us to generate personalized and specific content. Coveo Qubit's services have allowed us to overcome limiting situations regarding designing and testing campaigns with a high impact on our organization and for our clients.
- It has been a pleasant experience with the support team, since we have received almost immediate responses, this has undoubtedly improved greatly, not only in response time, but also in its quality, since they provide clear guidance on particular situations and there is receptivity to possible suggestions regarding some processes.
- The test format is constantly evolving, being of great help, since it is possible to implement new ideas or apply new resources and the platform adapts to our requirements, quickly, efficiently and proactively.
- The possibility of personalizing experiences, with segmented and customer-specific elements.
- It is complex to generate reports that allow you to cross-reference results in customer segments on the site.
- Provide automated test progress reports and dashboards in an accessible format to share progress with other workgroups or customers.
- Perhaps more user-friendly templates, to incorporate non-specialist teams into testing activities in this type of programs, which could well contribute to improving the experience and the scope of the objectives worked with the application.
Qubit is used within the e-commerce team to serve targeted functionality, segment live visitors and test UI and UX theories. Currently, it is being used widely to improve international personalisation.
- Qubit provides a platform to quickly implement ideas for functionality and gives summarised results to validate (or invalidate) UX theories.
- Qubit allows relatively easy segmentation of our audience so that we are able to conditionally affect our site for visitors.
- Qubit offers a mix of simple and advanced tests that can range between very broad segments of our audience and extremely specific ones if necessary. We often use simple experiences to serve time-limited features onsite.
- Some of the reporting within Qubit has been overly simplified in the past, a point they are continually addressing.
- At times the syntax of experience (test) creation can be specific to Qubit and so there is a slight learning curve for developers.
- Unless developers have much time to allocate to creating tests in Qubit, marketers may potentially find simple tests limited. I would recommend having someone in-house as we do.
Qubit is used to create either A/B tests or personalisation experiences. A/B tests are typically developed by a dedicated person in the Tech team, based on a marketing request. They are not meant to be reusable. Personalisation experiences (e.g. banners, marquees, etc.) are created by a dedicated person in the Tech Team, based on a marketing request. They are then reused and modified by the marketing team to update the copy, images, triggers, etc.
- A/B tests for front-end related changes.
- Complex experience personalisation (requiring coding).
- Complex management of segments.
- DIY/Marketing-friendly personalisation.
- Multi-variate test or complex test setup.
- Programmatic experiences.
The Digital Commerce team used Qubit to conduct multiple split tests and targeting campaigns on our website. We used the tool to implement both data driven testing initiatives and to provide personalized or custom content in specific scenarios. Qubit's professional services helped us overcome bandwidth limitations in designing and implementing multiple campaigns.
- Qubit's entire team is extremely responsive. My representatives responded to questions and requests quickly both during and after business hours. They understood our needs and prioritized appropriately to deal with urgent and emergency issues.
- Qubit's creative and UI/UX resources were very effective at providing content and matching the look and feel of our existing experience without impacting our teams. They responded quickly to change requests and did everything in their power to make sure the finished product matched our shared vision.
- Qubit excels at providing ideas and insights that drive great tests. We ran several very successful tests based on their recommendations, and when we saw unexpected results, they helped us understand the behavior we were seeing. They recognized the unique challenges of our business and focused on addressing those issues rather than providing us with boilerplate suggestions.
- Our biggest challenge with Qubit was around integrating with our existing analytics tools. Qubit offers robust solutions designed to work in concert with their testing tools, but working with other solutions can be complex and occasionally frustrating.
- Qubit was able to offer integration with our commerce platform, but we were never able to align from a technical perspective. This may have been more of a problem with the customization built on top of our platform; still, it did leave us with some limitations.
- Qubit provides some really cool tools that we never got to take advantage of during our contract. I think we would have benefited a lot from getting better calibration and training on all the customer facing tools at the outset.
December 21, 2017
A/B tested content delivery
We use qubit on a daily basis both for A/B testing and content delivery. Implementing new functionality in qubit is much faster than asking developers to made some changes (and we actually measure the impact of those changes!). We also use qubit for personalisation and delivering "hand-picked" offers for selected segments and groups of customers.
- Fast and reliable
- Support from the qubit engineers
- Segmentation in showing results of A/B test
- Simple mode builder
December 12, 2017
Queue up for Qubit!
1. CRO development
2. A/B build and reporting
3. Implementing onsite content / merchandising where we cannot access via our CMS
4. Onsite personalisation experience management
We use Qubit solely within the Marketing department as this team is responsible for onsite content, UX and of course marketing/merchandising activity.
2. A/B build and reporting
3. Implementing onsite content / merchandising where we cannot access via our CMS
4. Onsite personalisation experience management
We use Qubit solely within the Marketing department as this team is responsible for onsite content, UX and of course marketing/merchandising activity.
- Being able to inject content into the exact places you want, and further target segments/devices etc. easily.
- Now that we've got our UV setup correctly, it's very powerful in its ability to target users, and pinpoint experiences without limitation.
- Capturing exit survey content and details in one place is very useful.
- Reporting could be improved, providing more stats such as projected value calculation, clicks, impact from other experiences live etc.
- Content production should be a hybrid of Basic (full GUI view) and Expert (only code view). We should be able to access the HTML/CSS and write this ourselves, letting the system manage the JS. Also, content production should be responsive - allowing us to build experiences for Mobile and Desktop in one experience.
- Qubit engineering and QA takes a long time to turn around. We should be looking at days rather than weeks.
- Setting a go-live and end dates to experiences would be really useful!
December 06, 2017
Excellent all rounder
We are using Qubit primarily to create experiences and run our A/b and MVT test programme. As well as this, we utilise other products of theirs such as behavioural recommendations and also take part in beta programmes. We are aware of personalisation capabilities however, this is something we are only using in a limited capacity at the moment but plan to take more advantage of in the future.
By being able to test solutions to different problems that we identify, as wall as try out new ideas, Qubit helps us to minimise risk and ensure that we not only increase our profits but also, and more importantly, deliver the best experience for our customers.
By being able to test solutions to different problems that we identify, as wall as try out new ideas, Qubit helps us to minimise risk and ensure that we not only increase our profits but also, and more importantly, deliver the best experience for our customers.
- The testing platform itself is continually evolving. This means that we are always able to try new ideas as well as quickly and efficiently put others into practice.
- The beta programme and the additional functionality products are both exciting to see as well as ensuring we can cherry pick the functionality we need. This means that we don't end up paying for functionality we don't need
- While they do work very closely with us, especially our success manager, more involvement on a technical level or a dedicated engineer, would be a great advantage. We develop a lot of experiences in house and, like all companies that dev in house, we have our own way of working. A dedicated engineer that got to know us better as well and understood how we work could only help. Sometimes, a few errors can get through QA due to this.
Qubit is used by few departments: BI, marketing, and product. The whole organization is participating in the process of A/B testing and is feeding into it. We test new features, improve basket and registration flows and test UX improvements. Qubit is also used for quick feature solution for marketing team when they need a pop-up or a countdown.
- Excellent support from the Qubit team.
- Qubit is a very data-driven platform that allows sophisticated segmentation.
- The platform is constantly updated.
- There is no ability to switch between simple and custom build modes.
- There is no insight into the full data set without extra plugins.
- Qubit requieres extra work to match the Tealium data layer to the Qubit one.
November 23, 2017
Qubit - User review
We currently use Qubit in the ECommerce department. We use this to A/B test hypothesised theories on our website. We have been able to make solid design and UX based decisions on the development of our site because of Qubit.
- Split testing - Making analytical based decisions on results of split testing has been vital over the last 18 months, and will continue to shape the way we work.
- Data - The amount of data Qubit captures is still overwhelming to see, more support could be offered in what we use this with, and how to manipulate, but it easy to see the size and range of what is collected.
- Decision making - When your results become concrete Qubit breaks your results down into key metrics, this is massively useful when making a decision on your next steps.
- Reporting - Cannot cross-pollinate your results into customer segments on the site.
- Easy editor - Although great for desktop, mobile and tablet hasn't been thought about, in a mobile first world this should start to become a priority.
- Loading of tests - Even when our pixel is implemented sync or async the test will always load after the page is completely loaded. This does put some doubt into results.
November 20, 2017
Qubit - saving development time is a big plus
Mainly used by marketing but also across IT, Qubit allows quick and easy A/B testing of potential features to feed into the software development cycle, saving us time wasting development resource on features that customers do not want. We have also used Qubit to get very quick "mini features" out which are required as a result of legislation or poor customer experience and feedback.
- The A/B testing is good as it is so quick and easy to set up and see results - a custom A/B testing framework can be very complex to set up but this requires little development expertise to get meaningful output with.
- Script management is really useful - no more development requests to try out a new tracking script.
- To be fair Qubit have improved the UI greatly over the last year or so but previously it was very easy to make mistakes and publish to the wrong site.
- It feels slightly bizarre having to type "PUBLISH" into a box every time you want to publish to your live site - a double check is very sensible but this one feels a bit strange - it works though.
November 13, 2017
Qubit all the way!
Qubit is currently being used by our Omnichannel and Digital department to set up new experiences, test new experiences, understand trends and finally make an informed decision to go for a permanent solution on our website platform. It currently solves our key problem of lead time to have experiences set up and running on our website platform as it requires releases whereas Qubit provides a way of doing it almost immediately.
- Ease of use
- Knowledgeable support resources
- Super low time to market for experiences
- Missing: Industry suggestions for new experiences, suggestion of goals for existing experiences
- Missing: Email preview links functionality
- Missing: Enhanced design tool to do basic design related experiences on Qubit itself
October 19, 2017
Qubit is more than software as a service, it's also service as a service, and that makes a big difference
Qubit was implemented in June 2016 following solutions reviews. We migrated from Monetate to Qubit.
It is used within the customer marketing department by a CRO expert, and supports multiple business units in editorial, brands, as well as sister companies or acquired businesses. It is used mostly for conversion optimisation purposes through A/B testing on transactional websites (subscriptions, events, e-commerce, etc.).
It is used within the customer marketing department by a CRO expert, and supports multiple business units in editorial, brands, as well as sister companies or acquired businesses. It is used mostly for conversion optimisation purposes through A/B testing on transactional websites (subscriptions, events, e-commerce, etc.).
- Qubit provides an end to end solution for A/B testing and conversion optimisation, and includes more features that enable us to capture customer specific data.
- Qubit's key strength is the hands-on support from the support team.
- Another strength is the ease of use for front end developers and the ability to roll out tests or UX "simulations" within minutes.
- Providing an interface that would enable "non technical" teams to use the software would be great.
- Automated reports and dashboards to share progress of tests with stakeholders in a readable format would be brilliant.
- Setting key objectives of the test beforehand and being able to determine on the interface which KPIs matter and should influence progress of the test would be appreciated.
September 01, 2017
Qubit: powerful testing platform with a strong team behind it
Qubit is primarily being used by Digital Product team to facilitate A/B testing and mitigate risk when rolling out new product features and designs.
- Qubit platform uses solid testing algorithms and delivers reliable reporting and analytics of testing campaigns. The dashboard section is easy to use and provides a good high level overview of the core campaign metric performances.
- On-boarding and implementation of Qubit technology was painless and well handed throughout the entire process even with more complicated platforms.
- Turn-around time for development and testing of campaigns is extremely fast. This enables the business to have a much higher throughput of tests and allows for quick validation of ideas rather than having to wait for months before a test is ready to go live on production site.
- Self-serve tool is very basic and does not allow simple text changes or basic CSS modification of existing elements on a page. There is always a balance between reliability of code vs features of the editor, however it would be nice to have more basic editing options available in the visual campaign builder.
- It would be nice to have more options to segment the analytics in the reporting tool. Qubit has now introduced full export of the data via their insights section via CSV which allows further analysis. Other providers offer the option to segment via technology (browser/device) or visitor attributes right within their basic reporting tool which is a nice way or drilling down large amounts of data.
Qubit is being used as a personalization engine to A/B test features. We also use Qubit to give our design team quick and easy access to allow them to add or modify content that is added to users' unique personalization while browsing the website.
- Qubit's support is fantastic, very knowledgeable of the current industry.
- Qubit allows us to quickly iterate over new versions of features to A/B test.
- The workflow, for developers, could be more well-documented. But perhaps I haven't found the documentation for this.
We use it for the A/B testing and quick releases of temporary website functionality to speed up time to market.
- A/B testing
- Personalization
- Tag management
- Reporting on A/B test results
- Affect it has on the speed of the website
- General reporting and access to data that they collect through the tag
Qubit is addressing several significant needs for multiple departments (Customer Service, IT, Marketing, User Experience) within our company:
- User Experience Testing
- Customer Journey Reporting
- Dynamic Customer Segmentation
- A/B Testing
- Mobile Experience Testing
- Data Integration
- Tara and Trip have been excellent contacts and resources for questions and answers. Their Service and support and extremely helpful.
- The ease of test implementation is very handy. Requirements are discussed, the project is scoped and development starts. Updates are provided as steps are accomplished and tests are visible throughout the entire test period.
- The provided "opportunities" section helps define what next steps may be taken from a project management standpoint. This is a two edged sword. 1) It provides some light directionality communication on what next mid or low tier priorities exist. 2) This also proves the investment of the tool by adding a third voice to the conversation and consistently communicating ROI in potential dollars to be gleaned from the work that could be done.
- I have yet to be "impressed" by any of the design elements supplied by the design team. I know that they are working from a billable clock perspective, but many of the designs require two or three rounds of refinement before I have been happy with their finalized work. Even then, the design itself seems somewhat vapid. It may be that they have not been empowered to challenge formats or pages more specifically, but more often than not, I wonder what their background is, as many adjustments seem like design 101 from an eCommerce perspective.
- The timeliness of design turnaround is the least expedient of the group. Tara's ability to launch a project is excellent, her developers and QA team seem to have legitimate 48-72 business hour turnaround times, but the design feels like it takes much longer. This is then compounded by the aforementioned required set of approvals during which additional adjustments are made. Again, I do not know what requirements are provided, but it is the only part of the relationship that I would deem a "pain point."
- I would like to see a more Robust Customer Feedback tool or the addition of a automated report. There are plenty of false negatives or false positives in the reporting and so the breakdown within the tool doesn't help a great deal. Segmenting by type is more helpful, but the positive negative is often not correct.
January 24, 2017
Would recommend Qubit!
We use Qubit across all three of our domains in the company. We mainly use it for A/B testing as it's easy to collect and analyse data, and we also use it to add custom features on [our] site that are temporary. In some cases, it's easier to use Qubit for certain campaigns rather than changing the structure of existing pages and releasing.
- Quick implementation and deployment.
- Good analytics dashboard.
- Being able to save segments is a good new feature as it saves lots of time.
- Takes a while for the tests to inject, sometimes it's visibly noticeable. Would be good to have an option whether to include jQuery or not which could reduce the library size and improve the loading speed.
- Sometimes Qubit engineers write complex code for tests that should be a few lines of code.
- On a few occasions there have been live issues with segmentation etc, which has caused tests specific to certain smaller markets to become visible to all markets.
January 24, 2017
A little underwhelming
Qubit is used for AB tests and wider MVT by the Ecommerce team, with the aim of improving customer experience on the website (where longer term fixes need longer timeframes / internal IT resource) and testing new ideas before these are added to the wider roadmap. It enables changes to be made at pace where, without an MVT solution, we would be unable to act as quickly.
- Self service solution so that tests can be built in house without support.
- Serviced offering for more complicated tests to be built.
- Difficult to use interface means reporting on tests is clunky. While improvements are being made with Livetap, this then relies heavily on clients having their own analysts capable of manipulating SQL databases to get access to the information they need, which is less than ideal.
- Reliability of data has proven problematic, with insufficient time spent validating the data within Qubit against other client sources before banding around results that later turn out to be incorrect.
- Problems with service levels, with a lot of the strategist team not close enough to the tests or how Qubit works, and more focused on big numbers they can promote than whether a test has worked successfully / whether the data is statistically robust.
- Difficulties using the serviced solution as often projects took longer than expected and communication on the progress of these was poor, making it difficult to work through a backlog of requests and manage expectations within the company in terms of delivery dates.
January 11, 2017
Qubit Review
Qubit is being used by our Ecommerce team to supplement our website's capabilities and provide richer, cleaner user journeys in order to drive CRO. This is predominantly related to product merchandising but we have also used Qubit for more substantial experiences for customers during the Christmas period. The main problem it addresses is that we have a simple and restricting CMS. Qubit helps us serve experiences to customers in bespoke ways that we are not able to do with our CMS.
- Easy to use basic mode. Drag and drop functionality with a simple interface makes Qubit user friendly for even basic digital users.
- Powerful segmentation. Allows you to serve experiences with a single customer view.
- Simple integration. Didn't take long to integrate with our website.
- More options and flexibility in Basic Mode. Very restricted in some areas.
- Reporting. In app reporting is very simple and often not relevant to the experience set up.
- Insights are vague and largely unhelpful. Unless they become more intelligent they don't seem to add anything at the moment.
December 27, 2016
Qubit
Score 8 out of 10
Vetted Review
Verified User
We implemented Qubit approximately a year ago to understand the consumer user journeys and conversion ratio of a long tail purchase.
- Great consumer reporting
- Light implementation
- Great user friendly site A/B testing
- More training on reporting
- Exports into user friendly reports
December 14, 2016
Worst business decision for CRO
Qubit was supposed to be our primary tool for AB testing and Personalisation within the CX team. The goal was to maintain a high volume of testing across all of our web properties. It was also supposed to deliver an effective platform for Personalisation which it never able to achieve.
- The visualisations had a clear and modern design.
- The developers had a coder friendly environment which incorporated familiar tools.
- They offered a lot of integrations out the box.
- The reports for experimentation were very hard to configure. They miss the basics like 'date range' which makes them very hard to use and hard to correct if you wanted to change last minute.
- There's no possibility of adding javaScript to the Control variant which can lead to a lot of hacky work arounds.
- Latency in the deliver of experiences. At one point we had an issue where Qubit's script was taking north of 30s to load.
- Statistical confidence never came... you can't control anything when it comes to how their stats model works so you're very limited unless you're a large enterprise with huge volumes of traffic.
December 13, 2016
Quibit is really good
It's being used by marketing and merchandising to optimise web pages. We are undergoing a site-wide replatforming process at the moment and, once that's done and the data layer is exposed, we will be able to do much more.
- Consulting and recommending things to try
- Reporting on performance
- Working quickly
- Keeping us informed and up to date with what's going on
- Not applicable to us at the moment - all the limitations are on our side until we have our new website in place
December 08, 2016
Qubit Team transformed a technology into a product to drive and understand dynamic customer segments
We used Qubit across the digital team. Visitor Opinion was used to identify some key points of growth and the reports were dedicated to the CEO. The Qubit team helped us understand how the Qubit platform could insure our company had a successful growth strategy. The Qubit team's support was imperative to understanding how we could build a growth hacking strategy and what to do to drive it through Qubit's marketing cloud.
- The team support
- Data preparation for strategic review
- Growth hacking project management
- Test throught multi-device environment
- CRM algoritms into A/B test console
November 13, 2016
Qubit - experimentation at scale done well
Shop Direct are an extremely data driven company and we primarily use Qubit's tag management and ABn experimentation frameworks running anywhere from 50 to 100 experiments per month across our 4 retail brands. One of our core goals around experimentation is to continue growing and so far Qubit has proven to be very flexible and scalable
- Experimentation at scale - running large amounts of AB and multivariant experiments
- Great customer service - no matter what the issue, we've always had the support we need to ensure we stay on track
- Allow us to run ABns at 100%!! Sometimes we need to be able create a custom control (empty) and a variant but Qubit only allows us to run it at 95% which means we're then losing 5% of traffic
- Functionality testing of multiple experiments simultaneously to understand the implications of combined experiments in the same area - we had to create our own functionality to do this
November 11, 2016
Great targeting tool
Qubit is being used for A/B testing and reports as well as helping the marketing team manage windowing for targeted audiences.
- Geo targeting and other targeting tools have been really useful and easy to use when setting up Qubit tests.
- Reports and tracking results of these tests have proven insightful results and have become helpful in business decisions.
- Easy to use for web developers and user-friendly front interface that is clear, a bonus for live previews that can be shared with other team members.
- New features always added, the recent countdown timer for example has been used since introduced.
- Caching on preview sometimes takes a while and is not so instant.
- More refined targeting options and include more useful features in simple mode.
- Performance on site has dipped slightly with running tests. Maybe something could be done to improve this.